We're going back to where it all began. Born from a garage in Perth, built on a problem nobody else bothered to solve. Fuelled by the kind of stubbornness that doesn't quit until it's right.

The Original. The Best. Since 2009.

Born in Red will run from 11th June 2026, 10AM AWST, until 30th June 2026, 11:59PM AWST.

No. Discount codes cannot be used in conjunction with our Born in Red sale. Your code will remain active for you to use when the sale concludes.

We experience high volumes of orders during sale periods, so dispatch may take longer than normal. Rest assured, you will receive tracking information as soon as your order has been shipped!

Please note, we use third-party courier services.

You can return your Born in Red order as long as it aligns with our return policy. The order must be returned within 30 days from date of delivery, and must be unused/unmounted in original packaging.

Unfortunately discounts can't be applied to orders placed prior to the start of the sale.

Our racks accommodate for a range of bike styles–road, MTB, eMTB, gravel, cruiser, eBike, fender, and fat tyre! Head over to our Choosing the Right Rack page to select the perfect rack for your bike.